Maya Moore Spokeswoman for Jordan's

This is indeed good news. Maya Moore has been selected to be a spokesperson for the Jordan brand. She is the first woman basketball player that has been welcomed into this brand family that represents excellence at the highest level of competition.

I must digress and say that this has been a long time coming, too long. Were Sheryl Swoopes, Rebecca Lobo, Diana Taurasi, not great enough? Women athletes have been badasses for a long time, but are only now getting the accolades. I'm very glad that women are beginning to get the big endorsement deals and bigger salaries (but they are far smaller than men in the same sports), but I can't help but wonder how long until things are equal, or at least equitable.

Right now the average WNBA player has to play a season in the US and when that is over hitch a plane to another country and play another full season. What is nice about it is that these women are not solely tied to the NBA for all of their earnings and do not have to feel like highly paid indentured servants, but it is a hard life. I follow Tina Charles on twitter and just the feel I get from her tweets is that it is tough to spend your life on airplanes in different cities (in another country) all the time. Being a professional athlete is hard, and it is even harder to do that outside of your country of origin. And the reason why they have to do that is because their salaries are so low. Players make between $50,000-$90,000 a season in the WNBA. So they go overseas and play for 4xs that amount.

Some will argue that the pay disparity is due to newness of the league and the attendance is lower. Well NBA is in the name and they have more than enough money to spread around. The profits of the NBA are ridiculously high and players, owners, and coaches make a ton of money. And let us not forget that they have a huge audience because we did not have a professional women's league. If this country was not deeply conflicted about strong women, we would not have the disparities in revenue and attendance between women's and men's sports.

The naming of Moore as a Jordan's Spokesperson might signal the coming of a new era in women's sports, where women can garner the endorsements and accolades that have been reserved for men. I can only hope. Congrats Maya!